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商品編號： 9-606-072 出版日期： 2006/01/16 作者姓名： McAfee, Andrew;Sjoman, Anders 商品類別： Operations management 商品規格： 15p 再版日期： 2006/11/07 地域： England;United Kingdom 產業： Securities & investment banking 個案年度： 2005 - 2005
商品敘述：
In May 2005, JP Rangaswami, the chief information officer at investment bank Dresdner Kleinwort Wasserstein (DrKW), wonders how to extend the bank''s use of blogs. Corporations are now increasingly using these tools to diffuse news, opinions, and knowledge and improve collaboration. At DrKW, there are already over 300 internal blogs and Rangaswami now wants to encourage their internal spread. He has to make a compelling case for using blogs as well as make them easy to use. In addition, Rangaswami wants the bank to allow external blogs that others can view on the Internet. However, given the strict disclosure regulations that govern the bank''s operations, Rangaswami wonders whether there are any safeguards that would help convince the bank''s executive staff to allow external blogs.
涵蓋領域：
Applications;Disclosure;Government regulations;Information management;Information technology;Internet;Management communication;Networks;Organizational learning;Security;Technology
相關資料：
Case Teaching Note, (5-607-037), 27p, by Andrew McAfee
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